Come join us on this journey of uncovering beauty and confidence, in a store near you.

Our Story

Beauty Language is the largest homegrown hair and beauty retail chain in Singapore. Our journey started in 2000, when our founders were frustrated by the lack of good hair and beauty regimes in the market then. This led to a life-long search and passion to uncover better answers.

Since inception, we have held firm to our brand ethos of:


We constantly globetrot to discover the latest new products that work for our customers. Here you will find the best mix of exclusive and major commercial brands to suit different lifestyles, budgets and occasions.


We understand the challenges of finding the right beauty solution. To address the vast needs of our fans, only products that we believe to be beneficial are carefully selected and presented in our stores.


When we chance upon exciting products, we can’t wait to share it. Our store consultants are ever ready to share with you our latest finds and beauty tips. And with little helpful advice along the way, every visit just becomes more enriching.

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