Chemically damaged hair is stripped away of its natural protective F-layer.
That’s why with every shower, colors are easily washed away and perms become less defined.
Pro-V formula with Liquid Crystal Shampoo System-Creates a new protective layer around every strand of hair – resists loss of colors and perms with each wash-Fresh colors and perms now last longer*-Rich conditioning formula for enhanced nourishment and protection *vs. non-conditioning shampoo